in der Herbst/Winter 2016 Kollektion launcht das Premium Denimlabel 7 For All Mankind die Jeansinnovation b(air) denim.
7 For All Mankind Debuts b(air) denim Remarkably slimming denim that’s light as air and soft as silk, you’ll barely notice they’re there.
Bare (ber) adj.
of a person or part of the body) not clothed or covered
Air (er) noun weightless, pure, unconfined
For more than fifteen years, 7 For All Mankind has pushed the boundaries of innovative denim technology. The brand’s Fall 2012 launch of women’s Slim Illusion jeans was the first of its kind to offer slimming effects and performance never before seen. For Fall 2016, the iconic denim brand launches b(air) denim, a revolutionary jean that is sure to become the new denim foundation of every woman’s wardrobe. b ( a i r ) d e n i m will change the way women think about and wear denim.
This game-changing luxury denim fabric is remarkably slimming yet feels so light and soft against a woman’s skin, she’ll barely notice she’s wearing them, let alone notice she’s wearing actual denim. Combined with shape retention properties that 7 For All Mankind is known for, b(air) denim won’t stretch out and will maintain its shape through multiple wears. Constructed from a new and unique 8.5 oz stretch denim, b(air) denim feels like a 6.5 oz with an authentic denim look and finish. Compared to the industry-deemed term “jeggings,” which are typically comprised of knit fabrications, b(air) is actual denim and the first of its kind to combine weightless technology with denim weaves and fabrications. This also gives the garments the capability of receiving denim treatments such as distressing, sanding and whiskering, which cannot be done on knit fabrications.
“Women love the way they look in denim,” said Marcus Mellor, Senior Director Product & Marketing of 7 For All Mankind, “yet they often do not feel as great as they look when wearing a traditional denim fabric. b(air) denim is the ultimate everyday jean for women. We wanted to give every woman a jean which is light as air and soft as silk yet be versatile with a true denim look”.
b(air) denim takes the combination of comfort and aesthetic to a whole new level; the brand has mastered soft hand feel and is known for comfort in wear, yet this new line promises such sophisticated comfort and lightweight fabric that will allow any woman to wear denim and feel like she’s wearing nothing. This new technology is as flattering as it is comfortable and will leave any woman feeling just as incredible as she looks.
b(air) denim = weightless denim.
