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How to Shop for a Fashion Style for Less Than 200€

Editorial Team

In the world of fashion, staying stylish without breaking the bank is an art form. With a budget of less than 200€, you can still achieve a chic, trendy look that reflects your personal style. The key is to shop smart, look for deals, and focus on versatile pieces that can be mixed and matched.

Understand Your Style

Before hitting the stores or browsing online, have a clear idea of the fashion style you’re aiming for. Whether it’s casual chic, vintage, minimalist, or bold and colorful, understanding your desired aesthetic will help you make focused purchases.

Set a Budget

Allocate your 200€ wisely. Decide how much you want to spend on each category (e.g., clothing, shoes, accessories). This will help you avoid impulse buys and ensure you get everything you need to complete your look.

Invest in Basics

Basics are the foundation of any good wardrobe. Look for high-quality, versatile pieces like a good pair of jeans, a classic blazer, or a white T-shirt. These can be styled in multiple ways and will last longer, giving you more bang for your buck.

Shop Off-Season

One of the best ways to save money is to shop off-season. Buy winter clothes in summer and vice versa. Retailers often offer significant discounts on off-season items to clear out inventory, allowing you to snag high-quality pieces at a fraction of the price.

Thrift and Vintage Stores

Thrift and vintage stores are treasure troves of unique, affordable fashion. Not only can you find one-of-a-kind pieces that add a unique touch to your wardrobe, but you’re also practicing sustainable shopping by giving these items a second life.

  • Goodwill and Salvation Army: Widely available in many countries, offering a vast selection of clothing at low prices.
  • Local Vintage Shops: Search for shops in your area that specialize in vintage and second-hand clothing. Cities often have hidden gems that stock high-quality, affordable vintage fashion.

Look for Sales and Discounts

Keep an eye out for sales, both in-store and online. Sign up for newsletters from your favorite brands to get alerts on upcoming promotions. Don’t forget about online discount codes and cashback offers, which can further reduce the cost of your purchases.

  • ASOS: Offers a wide range of clothing and accessories at various price points, with regular sales and discounts for students.
  • Zara: Known for bringing high fashion to the high street at more affordable prices, especially during sale seasons.
  • H&M: Offers a broad selection of fashion-forward clothing and accessories at reasonable prices, with frequent sales.

Accessorize Wisely

Accessories can transform an outfit without costing a fortune. A statement belt, a pair of sunglasses, or a stylish hat can elevate your look. Choose accessories that complement your wardrobe and can be used to refresh your outfits.

  • Mango: Great for accessories like bags, belts, and jewelry that are trendy yet affordable.
  • Etsy: Perfect for unique, handmade accessories that can add a personal touch to your wardrobe.

DIY and Customization

Get creative with DIY projects. Customizing your clothes can give them a fresh look. Try simple alterations like cropping a T-shirt or adding patches to a denim jacket. Not only is this cost-effective, but it also allows you to have a truly unique piece.

Focus on Fit

Regardless of how much you spend, clothes that fit well look more expensive. Tailoring can make a significant difference in how your clothes look and feel. Prioritize items that fit you perfectly, or consider getting them altered for a custom fit.

Mix High and Low

Combine more affordable pieces with one or two higher-quality items. This mix can elevate your entire look, making it appear more luxurious than its price tag.

Where to Buy

  • Uniqlo: Offers high-quality basics and essentials that are both affordable and stylish.
  • Primark: Known for its extremely low prices, Primark is a go-to for seasonal trends on a budget.
  • TK Maxx (TJ Maxx in the US): A discount retailer that offers high-end fashion brands at a fraction of the price.


Shopping for a fashion style on a budget requires strategy and creativity. By understanding your style, setting a budget, and making smart shopping choices, you can curate a stylish wardrobe for less than 200€. Remember, fashion is not about how much you spend, but how you use what you have to express your individuality and style.


With the fast-paced changes in fashion trends, the ability to shop smartly is more valuable than ever. Investing in versatile basics, shopping off-season, and exploring thrift stores are not just budget-friendly strategies; they’re also steps towards more sustainable fashion choices. In a world where fast fashion dominates, choosing to shop wisely is both a personal win and a win for the planet.