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H&M gets „Zlatanized“ – by Soccer Icon Zlatan Ibrahimović

Editorial Team

Brand Movers play a pivotal role in the ‚Selected by‘ series, collaborating closely with the H&M Move design team to infuse their unique sportswear insights and personal style into the product line.

Fall 2023 ‚Selected by Zlatan‘ Edition

The fall 2023 ‚Selected by Zlatan‘ edition showcases dynamic movewear in a palette of earthy brown, off-white, light grey, black, and vibrant orange. Reflecting Zlatan’s distinct flair, the collection includes high-performance items like muscle-fit cycling shorts and mock neck tops, alongside oversized T-shirts and vests. These pieces are made with DryMoveTM fabric, designed to wick moisture effectively.

Embracing Zlatan’s active lifestyle, the line introduces utility-style movewear with DryMoveTM technology, perfect for both gym and street wear. The collection features relaxed oversized logo-printed T-shirts, hoodies, sweatshirts, joggers, and shorts, blending fashion with practicality.

“Through my collaboration with H&M Move, I’m able to make my favourite movewear accessible to everyone. These are pieces that deliver on both performance and style, no matter where you are or how you move. Why compromise when you can have it all?”

says Zlatan Ibrahimović.

The new ‚Selected by Zlatan‘ collection from H&M Move will be available worldwide in stores and on starting November 30.

About Zlatan Ibrahimović

Zlatan Ibrahimović is a legendary striker renowned for his achievements in the world’s premier football leagues. As Sweden’s leading goal scorer and a champion in four different countries, Zlatan’s impact extends beyond the field. He is a devoted father, an avid hiker, a polyglot fluent in five languages, and a taekwondo enthusiast. Zlatan, a true ‚multimover,‘ joined H&M Move as a Brand Mover in 2022, committed to encouraging global movement.

About H&M Move

H&M Move is dedicated to the art of movement, aiming to inspire and facilitate movement for everyone. We offer stylish, functional movewear that is accessible and sustainably made. For further information and inspiration, visit or follow @hm_move.